Author: Emilee Morehouse

18 Jul Ready, Set, Release: Hitting the Bullseye on your Marketing Campaign

Olympic Gold Medalist and professional archer, Rod White, once said in an interview, that his key to success wasn’t a natural gift, but persistent perfection of his form. After that, he let accuracy take care of itself.  If there’s one thing professional athletes know, it’s that a tried and true routine is king. Having a distinct routine allows athletes to better focus; and by creating tangible goals, they are able to build up a performance, which, to outsiders, seems effortless. For business owners, a focused approach is just as paramount. Strategically planning your routine allows you to successfully target your customers, while building your marketing...

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12 Jul Meet the Entrepreneur: Samantha Leung, Handmade Sam*Made

For Samantha Leung, working with her hands creatively has always been a part of her life. Although she has a Bachelor’s in Law, Politics and Society, she decided to pursue her passion for making things when she learned about the beautiful Scandinavian tradition of building himmeli. Since starting her business, she's seen a great response not only to her products but to her styling and merchandising as well. Self-identified as a night owl, sometimes Samantha's work days stretch into the early hours of the morning. But as an entrepreneur on a mission, her hard work is paying off in some...

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07 Jul Keys To Small Business Success: Search Engine Optimization

benefits of seo for small businesses

Word on the web is that SEO is something you should keep your eye on. If you don’t believe us, Google it! Oh, and pay attention to those top results, they’re prime examples of what good SEO is, and reflective of the trends you’ll want to take note of for your website and business. SEO (also known as Search Engine Optimization) is the process of getting organic traffic to your site; a process that, if done right, will allow your site to show up on the first page of a search engine’s results. And since we all know that most users...

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14 Jun Meet The Entrepreneur: Stella Romana Airoldi, Founder of 22STARS

Stella Romana Airoldi

When Stella Romana Airoldi first set foot in Uganda, she had no idea she was about to embark on an even greater journey to help bring education and jobs to the women she met there. Building off of an existing product she saw being made by the women in northern Uganda, Stella founded 22STARS, a brand that stretches far beyond the jewelry it creates. Each piece is handmade from 100% recycled materials, and the proceeds help women support their families, while making education accessible to their children. In addition, the women who work for the brand receive financial training, social...

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08 Jun The Importance of Travel: Finding Inspiration On The Road

Imagine a world where you don’t feel guilty for taking a week of vacation time, or spending a couple of weeks visiting a ski resort in the Swiss Alps. Wouldn’t that be nice? More and more countries are realizing the importance of giving employees extended periods of time off from work—and they are reaping the benefits. Here in the U.S., things are a little different. If you take a look at the statistics, you’ll see that we are now at an all-time low for utilized vacation time. And with an average of fewer than two weeks of paid vacation time...

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23 May From ‘Meh’ to ‘Wow’: Why Copywriting Matters for Your Small Business

Catchy words. Flashy slogans. Fascinating facts. First impressions are everything. And when it comes to your business, the first impression you give your clients and customers can be the determining factor in how successful you become. Luckily, there are a variety of ways for you to successfully connect with your target market. One of these ways is to captivate people with the words that surround your company. This means promotional dialogue, slogans, marketing schemes, or product descriptions – all of which fall under the category of copywriting. Once you realize the power of words, and start seeing them as a type of...

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17 May Meet The Entrepreneur: Monica Woodhams, Branding & Lifestyle Coach

With a background in the fashion industry and blogging, Monica Woodhams saw an opportunity to help others while doing what she was passionate about when she decided to become a branding coach. Years later she's teaching others how to brand their businesses, run their social media and make their voices heard. Building her business while managing her following on Instagram, Monica spends her time strategizing with her clients while taking the occasional trip to another city or to a new restaurant for brunch. 1. Tell us a little bit about how your business got started? In school, I studied public relations for my...

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11 May Smart Branding For Your Small Business

Branding matters

What do you think when I say Nike? What about McDonald’s? Did a swoosh and a golden arch come to mind? Probably. And if they did, that’s a great example of what we’re talking about today: branding. Branding, by definition, is what you create (name, symbol or design) that distinguishes your company from anyone else’s.  And both Nike and McDonald’s are strong examples of how the imagery created through branding can stick, even when the company itself is not right in front of you. From the moment you wake up, to when you close your eyes at night, commercials, print ads, radio...

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05 May How To Start A Coaching Business

As a first response reporter to the 9/11 attacks in New York, and a print journalist and producer for the BBC, Fiona Anderson was always passionate about stories of people trying to change the world for the better. For Fiona, no matter where she was, work was always about helping people. And her passion peaked when she decided to focus on helping people help themselves, as a coach. Her coaching model has been the same since graduating from the BBC’s award-winning internal coach network in 2003—to coach with compassion. Maybe you’ve found yourself in a similar situation. You’ve started to throw...

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27 Apr 5 Small Business Tax Myths

small business tax myths

Let’s imagine a world where taxes take care of themselves, and small business owners never have to worry about navigating the jungle that is tax season. It would be nice, wouldn’t it? Unfortunately, that isn’t a reality likely to happen anytime soon. Small businesses, and the taxes that are tied to them, aren’t going to go away. But there’s good news, too! Even if you’re not sure where to get started with taxes for your small business, choosing to face them head-on can be the first step to successfully moving forward. To kick things off, try avoiding these five small business...

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