Business Advice

19 Dec 21 Festive Ideas That Will Surprise Your Customers

Business woman standing in falling snow thinking about customer appreciation gift ideas

'Tis the season for everything festive! We're big on celebrating, here at SimpleKeep, and what better way to do that than to celebrate customers? This holiday season we're thinking big, small, and creative when it comes to sending a 'thank you' out into the world. We'd love for you to join us in this season of building, connecting, and giving back to your community. Ready for the fun to start? Here are our 21 customer appreciation gift ideas for you to spoil, impress, and delight your customers this holiday season.   Write Your Thanks In today's fast-paced world, a personalized message can go a long way....

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11 Oct Successfully Managing Personalities in the Workplace

personalities in the workplace

Let's talk shop. As a small business owner, you know how important it is to keep your team balanced. But how do you balance multiple personalities, ideas, and perspectives without it feeling like another full-time job? Here's a hint: annual team softball tournaments aren't gonna' cut it (although, by all means, keep those going). Building a successful team of personalities in the workplace means building a successful ecosystem. It means creating a network of interconnectedness between the people who make your company what it stands for. In other words, running a successful team means putting in the time and effort into making them successful. Whether...

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22 Sep 6 Ways to Create Additional Revenue Streams for Your Small Business

Starting out small means having to power through some pretty big obstacles.One of the most common being finding ways to manage your business’ money. But we don’t have to tell you that. As a small business owner, you already know that there’s a transition period between when you start your business and when it becomes financially self-sustaining— it can pay for itself and support you. Since most of us can’t afford to sit around waiting for that day, it’s important to find other ways to bring in revenue. Even if you’re just looking for ways to create additional revenue streams during a slow...

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12 Sep 7 New Strategies to Optimize Your Facebook Business Page

Facebook Optimization

Welcome to the blog post where we tell you to spend more time using Facebook. That’s right. That’s right. If you’re skeptical at first, let’s break it down. Facebook is one of the largest social media marketing tools in the world. Since its creation in 2004, it has accumulated more users than the population of China. And that number is growing. Over the past few years, this social media giant has introduced sales-focused features like e-commerce tabs for customers to shop directly on the site, and there are promises of even more sales-related updates in the future. But, perhaps, an even more valuable tool is...

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31 Aug 9 Financial Tips to Keep Your Business Afloat

Love them or hate them, finances are an important part of running your small business. From forecasting cash flow to handling credit, small business financial planning is something savvy business owners know can’t be ignored. But where should you start? Whether it's setting financial goals or educating yourself on ways to successfully manage your money, the road to success is paved by knowing the right way to balance the bank. Here are some tips to point you in the right direction: 1. Educate Yourself Curiosity is one of the defining factors of a successful entrepreneur; without curiosity you’ll find yourself working in circles....

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17 Aug How Focusing On Profits Can Harm Your Startup

Balancing your finances can be a super-sized task for just about any business owner. But knowing what to focus on can save you valuable time and money. The first step in evaluating your business' finances is to check your cash flow. While it might be tempting to take a peek at your profits first, those won’t be the most helpful numbers. Why is cash flow important? When it comes down to it, being a profitable business does not inherently mean that your startup is in the financial safe zone. And while your profits do have an important role, being able to manage your business'...

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03 Aug Multi-Generational Marketing: How to Bridge the Generational Divide

There was a time when companies held the upper hand, when it came to holding the attention of consumers. A well-placed ad could mean your business was on the high road to success, or at least traveling in that direction. But in today’s world, families don’t sit around the radio each evening, waiting to be fed information. We live in the age of proprietary audiences, where consumers have the power to swipe over advertisements with a quick flick of their thumb. Whether you’re trying to reach teen audiences or boomers, learning to market across demographics should be an essential part of...

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25 Jul 5 Practical Strategies for Saving Money on Small Business Expenses

We all know that successfully managing your expenses can make or break your small business. In fact, as a responsible business owner, you’ve probably already started thinking about ways to keep your costs down. Finding feasible cost saving ideas for companies is a task that’s been around for as long as businesses have. The key is knowing what you can do today to save on your overall costs in the future. Try these practical tips to not only save big, but improve your overall business.   1. Partner With Other Companies Two is often better than one. And when it comes to saving...

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18 Jul Ready, Set, Release: Hitting the Bullseye on your Marketing Campaign

Olympic Gold Medalist and professional archer, Rod White, once said in an interview, that his key to success wasn’t a natural gift, but persistent perfection of his form. After that, he let accuracy take care of itself.  If there’s one thing professional athletes know, it’s that a tried and true routine is king. Having a distinct routine allows athletes to better focus; and by creating tangible goals, they are able to build up a performance, which, to outsiders, seems effortless. For business owners, a focused approach is just as paramount. Strategically planning your routine allows you to successfully target your customers, while building your marketing...

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07 Jul Keys To Small Business Success: Search Engine Optimization

benefits of seo for small businesses

Word on the web is that SEO is something you should keep your eye on. If you don’t believe us, Google it! Oh, and pay attention to those top results, they’re prime examples of what good SEO is, and reflective of the trends you’ll want to take note of for your website and business. SEO (also known as Search Engine Optimization) is the process of getting organic traffic to your site; a process that, if done right, will allow your site to show up on the first page of a search engine’s results. And since we all know that most users...

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