Business Advice

23 May From ‘Meh’ to ‘Wow’: Why Copywriting Matters for Your Small Business

Catchy words. Flashy slogans. Fascinating facts. First impressions are everything. And when it comes to your business, the first impression you give your clients and customers can be the determining factor in how successful you become. Luckily, there are a variety of ways for you to successfully connect with your target market. One of these ways is to captivate people with the words that surround your company. This means promotional dialogue, slogans, marketing schemes, or product descriptions – all of which fall under the category of copywriting. Once you realize the power of words, and start seeing them as a type of...

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11 May Smart Branding For Your Small Business

Branding matters

What do you think when I say Nike? What about McDonald’s? Did a swoosh and a golden arch come to mind? Probably. And if they did, that’s a great example of what we’re talking about today: branding. Branding, by definition, is what you create (name, symbol or design) that distinguishes your company from anyone else’s.  And both Nike and McDonald’s are strong examples of how the imagery created through branding can stick, even when the company itself is not right in front of you. From the moment you wake up, to when you close your eyes at night, commercials, print ads, radio...

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05 May How To Start A Coaching Business

As a first response reporter to the 9/11 attacks in New York, and a print journalist and producer for the BBC, Fiona Anderson was always passionate about stories of people trying to change the world for the better. For Fiona, no matter where she was, work was always about helping people. And her passion peaked when she decided to focus on helping people help themselves, as a coach. Her coaching model has been the same since graduating from the BBC’s award-winning internal coach network in 2003—to coach with compassion. Maybe you’ve found yourself in a similar situation. You’ve started to throw...

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27 Apr 5 Small Business Tax Myths

small business tax myths

Let’s imagine a world where taxes take care of themselves, and small business owners never have to worry about navigating the jungle that is tax season. It would be nice, wouldn’t it? Unfortunately, that isn’t a reality likely to happen anytime soon. Small businesses, and the taxes that are tied to them, aren’t going to go away. But there’s good news, too! Even if you’re not sure where to get started with taxes for your small business, choosing to face them head-on can be the first step to successfully moving forward. To kick things off, try avoiding these five small business...

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01 Mar Improve, Boost, Enhance: A Coach’s Guide To Running Their Business

It might have happened while you were daydreaming during your 9-5 office job. It may have caught you while you were talking to friends about how much you love helping others develop their ideas, goals, and success—but somehow, you were bit by the coaching bug. We hate to tell you this, but there’s no easy cure. Luckily, you probably aren’t looking for a cure. In fact, we feel like it’s a pretty safe to say that you love your job. After all, you get to help people help themselves! But what if we told you there was a way to improve,...

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24 Feb Building Your Business: Fantastic Hacks And Where To Find Them

To be a successful business owner in today’s world, it takes more than just tenacity; it takes knowing the best ways to manage your resources, and how to keep that initial vision glistening after years of hard work and dedication. We know that running a business is filled with all types of mysteries and unknowns. But luckily, there are resources that can take away some of the mystery, and can help you soar above and beyond your competition! No more bumping around aimlessly—we’ve compiled some of the best business hacks for you to use while managing your business. And from marketing to...

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16 Feb Defensive Competitor Analysis: Building Your Business To Thrive

beat your competition

Let’s imagine your business as a castle. Strong, shining and vibrant, it’s situated in a prime location, standing magnificent, for the entire world to see. You’ve done well. You’ve put in hours and the hard work that it takes to create such an accomplishment. And the structure shows your attention to detail and your dedication in its construction. But as is the case with so many beautiful things, your castle attracts those who would seek to destroy or conquer it. And while you’ve done your best to offensively study your enemies, and feel prepared to take them on, the question filling your head is,...

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11 Feb A Lot Like Love: Rekindling Your Entrepreneurial Flame

Ask any entrepreneur how they feel about their business and you’re likely to hear something that sounds a bit like the premise for this years’ hit rom-com: they couldn’t stop thinking about it, it found them, and everything fell into place when they least expected it. It’s true, the ingredients may be there for a beautiful romance—but as with most relationships, you’ll probably also hear about the struggles. Because the fact is, it’s hard to be a business owner and stick it out through the good and the bad. And even having the tenacity to stick with it still requires more...

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09 Feb 5 Things You Need to Automate This Year

It’s 5 o’clock, you’re drained, and you’re ready to call it a day. Even after getting to the office early and having a productive 8 hours, you still didn’t get to all of the items on your to-do list. Now may be a good time to take a step back and see where your time is really being spent. Once you add it all up, you’ll likely find that it’s the little things that only take a few minutes that are eating up your time. The answer to this dilemma? Automate your business. With the plethora of apps available online, you can put...

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02 Feb Taking Your Competitor Analysis To The Next Level

Competitor Analysis

Competition is healthy. Knowing your company’s competition is healthier. If you’ve watched an episode of the TV show Shark Tank you know that one of the key factors for entrepreneurs to get an investment in their business is for them to have a solid understanding of their market; and with that, their competition. Every episode, you’ll hear one of the show’s celebrity investors ask some version of the question, “Tell me about your competitors.” Why? Because knowing your competition means being able to create a game plan for how to surpass them. This knowledge is paramount in running a successful business, but can sometimes get overlooked...

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