20 Apr Meet The Entrepreneur: Amy Krasner, Holistic Nutritionist & Natural Chef
After growing up with her own health challenges, Amy Krasner decided to pursue a career where she could assist those who were seeking holistic treatments, and aid them in their journey to create a more vibrant life. With a firm belief that good nutrition is an essential part of healthy living, Amy founded her San Diego practice, Nourished Balanced, and now helps others increase their energy levels, improve their digestion and feel healthier, overall. She advocates for the principles of creating positive change by not only curating food, but by improving the mindsets and relationships her clients have with the world around them.
1. TELL ME HOW YOU GOT STARTED?
Like most health professionals in the alternative medicine world, I got interested in nutrition due to my own health concerns. Growing up, I was pretty healthy but I had tons of ear infections when I was a baby. Taking multiple rounds of antibiotics really messed with my digestion. In high school, I would get stomachaches really often without knowing why. By the time I got to college, I had daily stomachaches and it really started to affect my every-day life. In addition to digestive issues, I was also really tired and had eczema (a skin condition) breakouts on my arms and face.
After consulting with several doctors and specialists with no results or diagnosis, I felt like I needed to try something else. My mom suggested that I consult with a nutritionist and my health started to improve dramatically! I started reading about nutrition and alternative health solutions and just couldn’t stop reading. I became passionate about improving my health and sharing this work with others.
With an undergraduate degree in business Entrepreneurship, I felt ready to start a business that I was really passionate about.
2. WHAT IS A NORMAL WORKDAY LIKE FOR YOU?
My workflow varies throughout the week. I love having variety in my schedule. I mainly see my private clients on Monday-Wednesday at my office. On Thursdays I work on admin, marketing, and setting up meetings with strategic partners in the wellness field. And, on Fridays, I consult with employees at a variety of companies in San Diego through their employee wellness programs.
During the week, I am usually able to fit a workout in either in the morning or evening. It is also important for me to be able to have a home cooked meal at night with my husband, so I try to take my last client at 5:00pm or 5:30pm to make sure I can get home on time.
3. WHAT ARE SOME TOOLS THAT HELP YOU RUN YOUR BUSINESS EVERYDAY?
My scheduling system MindBodyOnline is also really helpful for me because it syncs up with my merchant processor and send my clients e-mail reminders for their appointments.
I always have a journal with a daily/weekly to-do list. This really helps me to stay focused and keep on track with the big picture instead of getting sucked into the day-to-day e-mails or smaller tasks.
Another thing that really helps me to stay focused in business is taking 10 minutes in the morning to do a breathing exercise or a meditation to get clear on my goals for the day. This helps me to start the day feeling calm and focused.
4. HOW DID YOU FIND YOUR FIRST CLIENT?
My first client was a family friend. I had been doing a lot of networking and presentations to get my name out there. I was also collecting e-mails so that I could send weekly newsletters out to share what I was up to. This really helped people to get to learn more about my business and how I could help them with their nutrition.
5. WHAT MARKETING EFFORTS HAVE WORKED FOR YOU, AND WHAT HASN’T?
Being visible in the online space has been huge for me! Having a presentable website that is easy to navigate as well as being found through Search Engine Optimization (SEO) has been the best marketing tool for my business. To keep this marketing tool going, I always ask my clients for Google reviews and I make sure to keep fresh content on my blog. Having an active Instagram account has helped potential clients to connect with my style of nutrition and for them to see how I can support them on their health journey.
Networking with strategic partners has also been a great marketing tool for me. This entails reaching out to local health professionals who service a similar clientele. Then we either get together for coffee or set up a phone call to learn more about each other’s businesses and how we can cross-refer patients. After the meeting, it has been really helpful for me to continue following up with these strategic partners on a regular basis.
6. WHAT IS THE BIGGEST PAIN WITH RUNNING A SMALL BUSINESS? AND EASIEST?
The biggest pain is having to be a jack of all trades. It gets challenging when I have to do the marketing, accounting, and admin in addition to the hours that I work with my clients. It has taken time to learn how to outsource the areas that are not my strengths.
The easiest part of running my business is that I love what I do and that I have flexibility with my schedule. I don’t have to answer to anyone else and I can work on the projects that inspire me. I also have the flexibility to choose which clients I want to work with.
7. WE ALL KNOW THAT BEING AN ENTREPRENEUR IS HARD. WHAT KEEPS YOU COMING BACK EACH DAY?
I come back every day because I am passionate about my work. I am always reading and discovering new ways to support my clients. The relationships that I have with my clients keeps me inspired to keep going.
8. IS IT EVEN MORE CHALLENGING TO BE IN BUSINESS ALONE?
It is challenging to be in business alone but I also see that it could be challenging working with other people all the time. I guess there are pros and cons to both. I tend to work at coffee shops a lot when I am not with clients so I feel like I am not alone!
9. TO WHAT DO YOU ATTRIBUTE YOUR SUCCESS?
Being authentic and genuine. When you truly want to help people it shows in your work.
I also believe that when it comes to success, the money is always in the follow-up. Everyone is really busy—just because they don’t write you back or don’t call you back doesn’t mean they aren’t interested. Staying organized with follow-up calls and e-mails has been really important for my success.
10. WHAT ARE SOME OF THE GREATEST THINGS THAT HAVE COME ABOUT SINCE YOU DECIDED TO VENTURE OUT ON YOUR OWN?
Freedom of time! I am able to take care of my health and run a business at the same time—that is pretty amazing.
Also, I love the connections that I get to make with other inspiring entrepreneurs. There are so many amazing people who are creating their own dreams; it’s pretty cool to be a part of a movement that challenges the ‘social norm.’
11. SO WHAT DO YOU DO WHEN YOU’RE NOT WORKING?
When I am not working, I am usually doing something active or reading/studying. I always try to pair my social activities with things that I like to do. I will either meet a friend for a walk by the beach, go to a yoga class with friends or try a new restaurant in town.
12. WHAT DO YOU WISH YOU KNEW 1 YEAR AGO?
I wish I knew that I am totally NOT alone in my business. As a business owner, it’s been helpful to realize that it’s important to outsource areas that are not my strengths. Spending more time doing the activities that I am good and that I enjoy, allows my business to grow faster.
Also, it has gotten much easier for me to not get caught up in the ups-and-downs in business. Some months are just financially better than others but in the end, it all averages out. I try to take the energy of worrying and transition it into taking action.
13. DO YOU HAVE ANY ADVICE FOR ENTREPRENEURS THAT ARE LOOKING TO START THEIR OWN THING?
Follow your passion and reach out for support. Starting your own business comes with its own challenges. After the first 2 years, things do get easier! Keep pushing hard in the beginning because it will be worth it in the long-run.
14. ARE YOU INVOLVED IN ANY COMMUNITIES OR GROUPS SPECIFIC TO YOUR BUSINESS?
I used to be a part of BNI, which is a business networking group. Now, I select specific networking events with other alternative healthcare professionals. I find that networking with other people who have a similar target market makes it easier to cross-refer. For example, as a nutritionist, I like to network with acupuncturists, chiropractors, naturopathic doctors, physical therapists, and personal trainers.
15. WHAT IS YOUR BIGGEST PIECE OF FINANCIAL ADVICE FOR SMALL BUSINESS OWNERS OR COACHES LIKE YOURSELF? ARE THERE ANY RESOURCES YOU’VE USED THAT YOU WOULD SUGGEST?
I use Quickbooks to help keep track of my finances. My best advice is to spend time at the end of every month to review everything. Don’t wait 3-6 months before your address your finances. When things build up it becomes a lot more stressful and it’s harder to stay on track with your financial goals. Make sure that you know exactly that is going on with your finances. If that means hiring a bookkeeper, accountant, or using a software to help you, then that’s okay too!